Sites we built.
Sites that rank.

The challenge

A licensed CA general contractor competing against agencies that ship generic WordPress sites. Needed to look premium, rank for ADU and home-addition terms, and convert high-ticket leads.

Our approach

• Custom Astro build with zero JavaScript on the public pages
• Service-area architecture: dedicated pages for ADU, kitchen, bathroom, additions
• Full schema markup: GeneralContractor + Service + FAQPage + BreadcrumbList
• Performance budget — every page under 80 KB transferred
• Custom photo gallery components with native lazy-loading

Results

• #1

  Ranks for "ADU contractor Los Angeles"

• 100

  PageSpeed score across all pages

• <1.2s

  LCP on mobile (4G throttling)

• 0 KB

  JavaScript on landing pages

The challenge

A specialty trade (cold-formed steel framing) with zero generalist competition in Google. Goal: own the entire LGS-construction SERP and become the cited source in Google AI Overviews.

Our approach

• 30+ city-level service-area pages with unique copy per location
• Educational hub: structural advantages, fire ratings, seismic performance
• AEO optimization: FAQ schema + answer-first content structure
• Internal linking architecture pointing to commercial intent pages
• GBP optimization with photo geo-tagging across service areas

Results

• 30+

  Service-area pages live

• Cited

  In Google AI Overviews for LGS queries

• #1–3

  For "LGS construction" + major CA cities

• 4.8s

  Avg session duration (organic)

The challenge

Existing general contractor wanted to launch a focused electrical brand for EV chargers, smart home, and panel upgrades. Needed isolated SEO so the new brand could rank without competing with the parent site.

Our approach

• Complete brand spin-off: new domain, new visual identity, new GBP listing
• Isolated SEO architecture — no cross-linking with the parent brand
• 20+ city-level pages for EV charger installation across LA County
• Service deep-dives: Tesla wall connectors, panel upgrades, smart home
• Review acquisition flow integrated into project handoff

Results

• 20+

  Cities ranking for "EV charger installer near me"

• 6 wks

  From spin-off launch to first organic leads

• 4.9★

  Average GBP rating maintained

• $1,200

  Spin-off cost — recouped on first lead

The challenge

Highly technical service (foundation repair, micropiles, helical piers, SB-721 balcony inspections) where homeowners search for solutions they don't fully understand. Needed authority content + clear conversion funnels.

Our approach

• Authority hub structure: educational content first, conversion second
• Deep-dives on micropiles, crawl space encapsulation, SB-721 inspections
• City-level pages for every major SoCal market (25+ pages)
• Visual project gallery with before/after photo pairs
• Inspection request form integrated with internal CRM workflow

Results

• 165+

  Projects sourced through organic search

• 25+

  City pages live across SoCal

• #1

  For "SB-721 inspection" related queries

• <1.5s

  TTFB on Cloudflare edge